To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans.
There are often times when we wonder if we are doing the right thing, we doubt ourselves, our business skills and the quality of our product/service.
We even doubt if someone needs what we are doing or selling.
This often happens during the “slow” season or when we are looking for more customers and growth.
This happens to all of us.
When things don’t go as planned.
When you are confused and do not see a shining star to lead the way.
When you are just overwhelmed with all the sales and marketing tactics.
When you feel like you are doing everything possible to get more customers but you are not getting more work.
When doubt occurs, try to go back to these guiding questions and reexamine your business and what are you doing to grow it.
Building Your Tribe and Getting More Customers
The best way to sell your product or service is to build a following of “fans”. Take a look at Apple for example. There are always thousands of people who buy the new gadget from Apple in a blink of an eye. They do not need to be persuaded to buy. They do not read online reviews prior to buying. They are true “fans” of the company.
When building your “tribe of true fans”, this is exactly what you need to be doing. You need to build a following of people who truly LOVE your company and what you do. People who will buy only from you when they need whatever it is you are selling. In addition, they will recommend you to everyone they meet and speak with enthusiam of how great your product/service/company is.
Ask yourself these questions when building your “tribe”:
Are you growing your “tribe” every single day? I have often found that it helps to write these in your day journal. What are you going to do today to grow your “tribe”.
Are you giving people a good enough reason to join your tribe? In other words, why should they care? How are you different?
Are you making it easy for them to join your tribe?
One note to building your “tribe”. It is a big mistake to first try to grow your “tribe” and then to think you will engage them once you have 100 or 500 or 1000 members. Engage your 1 follow the same way you will engage 100 or 1000. It is not a quantity game. It is better to have 100 true fans than 1000 people who signed up to your email just to get your free download. Think about it and try to develop meaningful connections with your followers.
Tribe Engagement and Lead Nurturing
People love to be entertained. If they joined your tribe, be it by following your Facebook page or joining your email list – you need to be always present. Every single day.
Every day you need to be interacting with your fans. Share what is happening in the industry, answer questions and give advice, whats going on in your company and with your products or services, with your customers who used your product/service, events planned, similar industries/products that work together with yours and everything else that is related to your business and what your tribe can benefit from.
So when growing your business make sure you are:
Inspiring, educating and engaging my tribe each day? If they expect you to share a new insight on Mondays, you better make sure you are there to deliver.
What can you do for them / give them that would literally make them jump up from the chair with excitement screaming “I can’t believe he is doing it”, “This deal is just unbelievable”, “This product will change my life”? To do this, ask your audience what is the #1 problem they are stuck on. What is the biggest struggle in the life right now when it comes to [YOUR PRODUCT/SERVICE]. Then hop on a webinar and help them solve that problem.
How can I connect to my audience members on a deeper level – that other competitors are not willing to do? Can you host hands-on workshops, masterminds, Q&A calls, free advice, etc.
How can I empower my tribe members to step-up, lead and add value to the rest of the tribe? In other words, how can you make your “fans” LOVE your company/product/service so much so they themselves try to improve, promote and help you grow it.
Converting Leads Into Customers
A “tribe” that is well engaged and one you build meaningful relationships with is your ideal client base. It is not just your duty as a business person to monetize the tribe, but if you are in the business for the right reasons – helping people – it is also your duty to see how you can help your “tribe”.
What can you help you “tribe” with? What are they struggling with? Can you introduce new product or service to make more money by helping these people? Can you create complimentary products/services?
Are you giving an “irresistible offer” to your tribe to take the next step in solving their problems or reaching their goals?
Is your offer clear? Do they know exactly what they get and why it’s important? Also, what is the consequence of them NOT taking an action and NOT buying your product.
Have you eliminated any risk for them to invest? Offer a money back guarantee.
Have you given them a reason to act NOW instead of waiting? Are you limiting quantities, providing bonuses or discount to action takers, is there a cut-off date and time?
I cannot repeat this enough for do not treat your “tribe” as a numbers game. If you build meaningful relationships, really think of pains and problems these people are going through, what their goals are and provide incredible value to these people, it will take you XX less time and effort to build your “tribe” of loyal followers. As well as when the time comes to sell a new product/service to these people – the ROI (return on investment) will be XX times more as well.